# Attribly > Attribly is a marketing attribution SaaS for Thai SMEs, agencies and e-commerce. It answers one question: "Which marketing campaigns actually make money?" — tracking Campaign → UTM link → Visitor → Lead → Customer → Revenue, and calculating ROAS and ROI per campaign, channel (Facebook, TikTok, Google, LINE OA, email, QR/offline) and creative. It works without Google Analytics 4. The interface is in Thai. ## Key facts - Install: one script tag (``); first-party cookie `_attrib_vid` (random UUID), no raw IP stored. - UTM persistence: a visitor's UTM source is remembered across pages; UTMs are not required on every page. - Attribution models: First touch and Last touch (default; last non-direct touch). Direct traffic is never credited to a campaign. - Leads: automatic from `